Marketing Juice: Online Digital Marketing Strategy

John Peterson
Twitter = @JackPeterson

Over 14 years of Hi-Tech industry experience. Digital Marketing & OPS Director (current). I hold a B.A. in Economics & Marketing from UC-San Diego, and UC-Santa Cruz, respectively. I have worked with a long list of companies that include: Apple, AMD, ARCintuition, CNET, Dell, HP, Hitachi, IBM, Intel, Lenovo, Microsoft, Nvidia, Samsung, Seagate, Sony, Toshiba, VIA, ZDnet.

Disclaimer: This is my personal blog. The views expressed on these pages are mine alone and not those of my employer.
Recent Tweets @jackpeterson

How Users Interact on Pinterest

Via Marketing TechBlog

Top Takeaways:

  • Pinterest is a powerful visual platform. Yes indeed!
  • American Pinterest users spends average 1 hour and 17 minutes on site.
  • 80% Pinterest users are women and 50% have Children.
  • Pinterest referrals spend 70% more $$$ money than visitors referred from non-social channels.

7 LinkedIn Stats to Improve Your Marketing Strategy

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First and foremost, SYSmark 2014 is THE fastest version of SYSmark to date. Its lightning fast with a 30% reduced footprint from included USB media and installs in just 50% of the time of its predecessor (SYSmark 2012). New applications have been added as well. A new list includes the latest Microsoft Office 2013 applications; as well as popular Google Chrome, Adobe desktop applications, Adobe Photoshop, Premiere Pro and more. The business users usage models have been updated from the ground up to include office productivity, data/financial analysis and media creation. 

Unlike other PC performance benchmarks, SYSmark 2014 includes ALL the Applications in one test suite. What this means = the user does not have to provide or “buy” applications to run the benchmark test. SYSmark 2014 provides the complete suite of applications for the workloads. This convenience of packaging the applications within the benchmark will help assist Fortune 1000 companies, IT Managers, Governments, PC OEMs, press, product reviewers, and analysts to have one complete tool for their performance comparison needs and not worry about providing the actual applications.

One of its key new features is the reduced system requirements needed to operate the software; hence, its testing base will be widened to broader categories of PC systems.

Other updated features include: revised main GUI interface and 3rd generation auto-configuration tool. The updated config tool executes automatically as part of the benchmark run, dramatically reducing occurrence of setup related errors, and helping to ensure consistent, repeatable results. Reporting is enhanced with improved Full Disclosure Report (FDR) formatting that emphasizes scoring and reference machine comparisons. A new unified 32 & 64-bit codebase exists for both OS environments. SYSmark 2014 supports Microsoft® Windows® 8.1 32/64bit Microsoft® Windows® 8 32/64bit (with .NET Framework 3.5 enabled), or Microsoft® Windows ® 7 32/64-bit.

BAPCo’s SYSmark 2014 builds upon its predecessors, utilizing the strongest and broadest development team in PC benchmark history. BAPCo’s membership represents the breadth of the computing industry and harnesses a consortium of experts. 

For over 23 years the SYSmark family of benchmarks has been used by PC OEMs, hardware and software developers, IT departments, system integrators, publishers and testing labs as well as information technologists and computer industry analysts.

As Social Media continues to rise as the new dominant communication platform. Its crucial that Digital + Social Marketing teams must pay attention to this valuable referral firehouse (Twitter, Pinterest, Facebook, LinkedIn, StumbleUpon, etc). Directing traffic back to your website (think sales) or online media publication is essential. Its a huge traffic opportunity. Newer users and demographics are starting to bypass search engines for this more “social” interaction to find new content and websites. Referrals are more legitimate and more trusted coming from a social media feed than most search engines nowadays. 

What makes this platform (Social Media) effective is that its free and very interactive

Lets take a look at the latest compelling sadistics (as one of my Economics professors use to say)….I mean statistics.

Pinterest drives twice the website referral traffic of Twitter, LinkedIn and Google + combined (Shareaholic image) via: Danny Wong @ Shareaholic

Its crucial now more than ever to integrate Social Media into your traditional marketing activities.

Useful Tips: Social media traffic is at its best when you use more than one social network. Make sure you post the links back to your website + use #Hashtags. Always add sharing buttons to your websites blog posts. This make it much easier for your readers to share your posts to their own friends and followers. Understand your audiences and tailor content accordingly.

Always make sure you track your referrals thru the Google Analytics dashboard, Social Mention, or any analytic traffic service. Its critical to monitor your Social Media efforts and make adjustments on the fly.

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Why Not? Imagine: an aggregate and manage distributed energy storage from strategic facilities (sites) around the country using their batteries in mass arrays.

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Imagine: Home Owners would pay $40-$50/month (depending upon the area and availability) and when the power goes down, they can pull from this huge energy storage site from Tesla/Solar City for a specify amount of time (say between 8-48 hours) to power their houses (refrigerators, appliances, computers, etc.) while waiting for the main grid to come back up. Good in theory and hypothetical aspirations. Can it be done? Possibly…but infrastructure to do this must be in place and energy storage facilities might have to strike partnership deals with the country’s power providers.

Here is the main issue. Please note that I’m not too technical when it comes to the solar and power infrastructure. I do have solar panels and pay next to nothing to the power company / per month. The excess power I generate off my solar panels I charge back to the grid (power company). The problem is when the grid is down during a power outage, homeowners must be disconnected (even if they have solar panels) leaving unused solar electricity sitting on the roof. As a safety feature within generic grid-tied systems, when the grid is down, users can neither sell energy back to the utility, nor supply their homes or businesses with power per the UL-1741 safety requirement.

For homeowners that want to try to store energy on their own home site (via solar or car batteries) there is an upgrade for these types of systems called AC coupling that enables one to store energy for use during power outages and emergencies. AC coupling added to a simple grid-tied system converts it to a grid-interactive or Grid/Hybrid type system, providing grid-tied savings when the grid is up and off-grid independence and security when it is down or compromised. Solar City is working and testing these system and plan to roll it out in the future to its customers. It’s an added additional revenue stream for them. Makes perfect sense. Solar City/Tesla would install a battery pack (9-kilowatt, 18-kilowatt-hour lithium-ion battery) inside the garage in a fireproof container and value-add their solar service. This would allow their customers a back up system via AC coupling to keep their appliances and much needed refrigeration needs running for up to 24 hours.

The problem is cost. From my research, one can obtain solar batteries anywhere from $200-$1500. Depending on the size of the house, a single solar battery would not even come close to powering it for an 8-25 hour period. You would need to build an array of these batteries and can be quite expensive. Also, include the cost of a complete AC coupling system which may run as much as $8,000-$9,000 (not including batteries). If you lease a system that has AC coupling, the cost would be zero. I do believe most new Solar Panels systems that are leased from the major Solar companies like Solar City have AC Coupling built in via SMA Sunny Island. Side note: in my research, Germany is way ahead in the self-consumption/home energy management systems.

What if you if don’t have solar panels and a local home battery backup system to power your house in case of emergency power outage? This is where the idea of energy storage “in the cloud” comes in. Tesla/Solar City or the other big solar power companies could provide this service to homes and businesses via their energy storage facilities. A homeowner would pay a small payment per month and rent/lease a part of their backup battery system. When the power grid goes down, the energy cloud system would push their allotment of which they pay (maybe anywhere from 8-48 hours backup tiers) via the power line. The energy cloud providers may have to partner with the Power Company to use these lines to push back power. Possibly pay them a royalty for using the existing infrastructure. The energy cloud could use each smart meter installed at the homeowners house or business to direct their power. I’m sure there will need to be more infrastructure to take place at the home as well as the power company for this to be even viable, but anything is possible. As battery costs and storage in the future will decrease, will we see this “Energy Storage” in the Cloud just like it’s taking over computing and big data?

This idea and concept could be the next big platform in the energy business.

  1. Publish High Resolution photos of your product. The ideal image dimension is 736 pixels wide. Pinterest will display your image at it’s maximum size up to 736 pixels wide. As long as its 736 pixels wide, Pinterest will adjust the dimensions. Also, highlight customers using your product. Ask them to submit pictures. Acknowledge them and give them a discount coupon for this content.
  2. Make sure your product website is set up to be shared socially on Pinterest. Make the social sharing buttons on your content pages easy to find and use.
  3. Repinning. Repinning isn’t like “retweeting” on Twitter. You’ll want to be sure to update the caption on a repinned pin to make it your own.
  4. Make sure you “verify” your website by Pinterest! Show pinners you’re a trustworthy source. Directions and steps here.

 

Disruptive in that the phone Carriers hate it (takes away from their texting revenue) but more importantly, its the future of WhatsApp and these type of Apps that is disruptive. WhatsApp is planning to do more voice features/services in the future, and with that, may go the Carriers cell phone voice revenues. WhatsApp is Wi-Fi only, which means you don’t have to pay a dime to the Carriers for text and soon…voice. As long as your Wi-Fi connected, there may be no reason to buy a cell phone plan. The challenge is to get the entire world on Wi-Fi for FREE or cheap. What the OEM’s have to work on is super cheap smartphones or cheap small form-factor iPod like devices that will connect to Wi-Fi.

2014: Pinterest is THE best Social Media platform to showcase products

Key Takeaways:

  • iPad is the top pinning device. Not too surprising as its a great form factor to browse Pinterest
  • Women are the dominant gender on Pinterest
  • 28.5% make $100K+ Annual Income between the ages of 25-34
  • 50% of all users have children
  • Avg Pinning time = 16 minutes per visit

Infographic courtesy of Tech INFOGRAPHICS.COM

Very cool (and creative) office spaces from Homepolish.

Profile of a Social Media Addict. This looks like a small self-selected sample size, but nevertheless, a good data point.

Courtesy from tweet4ok.com